frontend and backend

Amazon Product SEO Optimization

Rank smart. Convert smarter.

Great Amazon listings don’t just rank — they convert. Our expert copywriters blend strategic keyword placement with persuasive messaging to attract both the algorithm and the buyer. By combining SEO with customer psychology, we craft listings that improve discoverability and drive decisions.

Listing Copy, Perfected.

Craft copy that ranks, converts, and builds brand trust.

Title Optimization

Craft keyword-rich, algorithm-friendly titles that boost visibility, CTR, and indexing—optimized for both desktop and mobile placements.

Bullet Points Enhancement

Persuasive, benefit-driven bullets with embedded high-value keywords designed to address buyer objections and boost conversions.

Product Description Refinement

Tell a persuasive product story that connects with buyers emotionally, emphasizes value, and reinforces why your product is the right choice.

Backend Search Optimization

Maximize discoverability by integrating well-researched, high-ranking hidden keywords into your backend fields without affecting the shopper-facing content.

Rufus Optimization

 

Content structured specifically to align with Amazon’s new Rufus AI for smarter, answer-ready listings.

Attribution Field Optimization

All backend fields—including intended use, audience, and subject matter—fully enriched for visibility and relevance.

Boosting Revenue by 163%

Variation Launch

Captens effectively turned around a struggling home improvement brand using a smart, innovative, and practical variation launch strategy.

Seasonal Brand

A seasonal apparel brand aimed to reach a sales target of $100,000 per month…

Cross-Selling

Captens was approached by a prominent grocery and snack brand to help launch their new products on Amazon.

from Research to Results

SEO & Market Research

We analyze high-volume keywords, customer search trends, and competitor listings to identify ranking opportunities and content gaps that help your product stand out in Amazon search results.

Product & Buyer Profiling

We study your product’s features, use cases, and reviews to create a customer-centric messaging strategy built around your ideal buyer’s needs, motivations, and pain points.

Copywriting & Optimization

We craft compelling, keyword-rich content—title, bullets, description, backend terms—that speaks to both Amazon’s algorithm and real shoppers, designed to rank higher and convert better.

What Can a Great Amazon Listing Copywriter Do for You?

Optimize. Engage. Convert.

Great Amazon listings don’t just rank — they convert. Our expert copywriters craft listings optimized for both Rufus AI and real buyers. By blending keyword placement with persuasive, benefit-driven messaging, we help your product surface in search, resonate with shoppers, and drive confident purchases. Every word is chosen to improve discoverability, Rufus comprehension, and conversion performance—all while reflecting your brand voice.

why desverto listing writing

Boost Organic Visibility

 

Drive ranking by aligning every element with A10 and Rufus indexing preferences—from title to backend fields.

Drive More Sales

Persuasive copy that doesn’t just describe — it converts. Turn browsers into buyers with compelling, benefit-focused content.

Outrank Competitors

 

Strategically crafted content based on keyword and competitor research to give you the edge in your category.

Sustain Long-Term Ranking

With continuous tracking, performance reviews, and update cycles, we ensure your listing stays optimized over time.

Save Time & Headaches

Let our experts handle research, copy, and backend setup—so you can focus on scaling your brand.

Maximize Backend Performance

 

From category nodes to subject matter fields, we fully populate backend fields to maximize discoverability.

905+ Success Client Stories

What our client say’s

Google Reviews

4.9

Clutch Reviews

5.0

Trust pilot

4.9

Frequently Asked
Questions

 

Our service covers full listing audits, keyword research, frontend (title, bullets, description) and backend SEO (search terms, categories, attributes, subject matter fields), Rufus optimization, and compliance.

 

 

 

Yes! We strategically place keywords and content based on how Amazon’s Rufus algorithm reads and ranks listings.

 

Absolutely. We write SEO-optimized titles, bullets, and descriptions aligned with high-converting keywords and brand tone.

 

 

No. We don’t need direct access to your Seller Central. We’ll provide everything you need in a ready-to-upload format. But if you can give us, we will be able to see what’s already there and what’s not working.

 

 

Yes. We share the master keyword list, backend search term strategy, and keyword mapping across all listing elements.

 

100%. All our content is crafted to comply with Amazon’s TOS and category-specific policies to avoid suppression.

Yes, we also offer Amazon PPC Ads, A+ content design, listing images, storefront design, product inserts, packaging, and more—a complete solution to scale your brand on Amazon.

 

 

Yes. Whether you have one ASIN or 100, we offer scalable SEO solutions tailored to each product’s niche and competition.

 

 

 

Our optimization is built for Amazon’s A10 algorithm and includes both short- and long-term SEO strategies to improve ranking and visibility. Secondly, we also optimize your listing for Rufus recommendability.

 

 

 

We do! Our team assists with trademark registration and full Amazon Brand Registry setup, giving your brand protection and unlocking features like A+ Content and Brand Store.

Need help with a project?

Let’s talk!

Have a product that deserves more visibility and conversions? Let us craft content that speaks to buyers and the algorithm.