Amazon Seller Central issues are like being caught up in a traffic jam during rush hours— frustrating and feeling completely out of control. Just like how traffic congestion can delay your commute, Amazon Seller Central problems can slow you down, be it product listings going inactive or fluctuations in correct inventory updates. Whatever the case, being stuck is not an option, as we are aiming for nothing but growth here! 

Staying informed of the Amazon Seller Central issues and understanding their possible solutions or prevention is the way to become unstoppable at selling. We’ve discussed several Amazon Seller Central issues that may come your way to slow you down. Most importantly, in the article, we’ll help you find the solutions to these issues. Keep reading. 

In this article, we’ll discuss how to curb these Amazon Seller Central issues the right way so that you are not held back from executing your business as planned. 
Common Seller Central issues

There are certain Amazon Seller Central issues that can occur more often than the rest. We’ll consider these as the common issues. So, there are 7 most commonly faced Amazon Seller Central issues: 

ASIN Merges

Due to malfunctions in Amazon’s algorithm, independent ASINs sometimes merge, possibly due to undefined similarity— listing separate ASINs under one. Even the reverse is possible when items that are supposed to be listed together appear as separate entities in separate listings. 

Needless to say, it impacts sales. 

To give you a real-life scenario, if you have listed multiple variations (child ASINs) of a singular product under one parent ASIN that are incorrectly merged, the listing for one search can pop up for another. 

Say you want a 0.5 mm ballpoint pen and click on it; in the case of an ASIN merge, it may result in a 0.2 mm nib ballpoint pen popping up instead of 0.5 mm. In this case, you’ll likely click once more, get frustrated, and leave the product page at once. 

Worse, these Seller Central Amazon issues dilute the ratings for both products, making the results unclear.

Listing Updating on Amazon Seller Centre

Listing updates on Amazon Seller Central is part and parcel of Amazon selling. This is essential to maintain alignment of the listing with the actual product. These changes are usually made through the Seller Central. Like, for a change of supplier may keep the listed product similar looking but maybe with a minor change. This minor change may require you to update the entire listing to maintain its authenticity.

Now, if you change the title to match the current product, it usually takes a few minutes to reflect. If the change requires you to add more than 500 characters, expect it to be reflected by the next morning (post 8:00 am). When it comes to images, once updated, it takes up to 24 hrs to show up on the product page. 

Now, the listing update error can manifest in two ways: 

• Either your new changes are not reflecting as a part of the listing, and you see an error message popping up, 

or 

• The changes don’t show up even after the buffer period. This is hands down one of the most common Amazon Seller Central problems.

Suspended listing on Amazon Seller Central

Suspended listings are a commonly noticed Amazon Seller Central issue. This occurs when your product listing is not active on Amazon Seller Central and, as a result, the products are not visible in the marketplace. 

It conditionally occurs when the seller violates Amazon’s listing policies, or if the listing quality fails to meet the standards, or if the listing is making a false claim.

According to Amazon’s rule, the main product images should have a white background. If a listing contains a colored background as the main product image, it will be immediately disqualified after being detected by the system. The product listing will be consequently flagged and suppressed.

The reasons can also include weak seller performance, or in cases of stranded inventory. It can also occur due to errors in the algorithm. 

On a side note, whenever a listing suspension occurs, Amazon will inform you through a notification explaining the reason for the suspension and how to solve it. Amazon will never abruptly suppress your listings and keep you in the dark unless there’s a Amazon glitch.

Account health issue

The account health of your store, as shown on Amazon Seller Central, conveys the overall condition of your account, depending on factors such as performance metrics, customer satisfaction, and compliance with Amazon Store policies.

Ensuring stable account health is crucial to continuing operations without the risk of suspension. Poor account health can eventually lead to account deactivation by Amazon. Often, sellers who want to retain Amazon account health qualify to win the Buy Box. Not meeting the levels of Account Health will affect your probability of winning the Buy Box.

Suppose you have been receiving complaints about a certain product you are selling. In that case, it may directly affect your Order Defect Rate (ODR), which will eventually affect your Account Health Rating (AHR). Amazon will always notify you about these changes. 

The AHR can also be impacted by a high Late Shipment Rate (an LSR of 4% or less is accepted), which is one among other commonly noticed Amazon Seller Central issues.

Unfair negative reviews or fraudulent claims

Negative reviews can also be false claims. Customers having a bad purchasing experience due to inadequate FBA services can be as real as competitors leaving false reviews to mess with the ratings. 

Why do you need to stay vigilant about these Amazon Seller Central issues? Because it will affect your rating, which is irreversible. 

Inventory management Amazon Seller Central issues

Inventory management includes preventing stockouts, and any wastage that is a result of overstocking, as well as cost management for holding multiple product variations. Demand forecasting is the main challenge when you’re selling multiple products, including their variations. 

Imagine you sell handmade body care products. All of a sudden, your whipped cream body lotion goes viral and the demand increases. If you are not ready for the ample inventory, chances are you’ll go out of stock within minutes and lose out on sales. Stockouts can also negatively harm the customer experience. 

On the other hand, having a surplus of products and not having enough demand will increase storage expenses for you.

Pickup-related Amazon Seller Central issues

Imagine you scheduled a pick-up using Amazon Freight to collect your products from production to replenish the inventory at the Amazon fulfillment center. However, the Amazon team does not show up on time for the pickup. This can be a classic case of logistical failure from Amazon’s side which can potentially lead to sto