Desverto works with Canadian Amazon brands on listing images, A+ Content, storefront design, copywriting, and full catalog optimization. Built for Amazon.ca, Amazon.com, and cross-marketplace scaling.
Amazon ecosystem experience
Listings optimized
Brands served
Creative Partner
Amazon Service Provider Network
Amazon.ca is not just Amazon.com with a different domain. It has bilingual listing requirements, French packaging standards for certain product categories, Quebec-specific consumer protection compliance, and a cross-border logistics layer that affects how inventory moves between Canada and the US fulfillment network. Agencies that don’t work regularly on Amazon.ca get these details wrong.
Desverto has handled Canadian marketplace work across beauty, supplements, pet, kitchen, health, and outdoor categories. We understand what bilingual optimization actually requires, how to structure listings that perform on both Amazon.ca and Amazon.com, and how to build creatives that convert across the full image sequence.
We’ve built creative and optimization systems for 1,100+ brands across 3,500+ products in 50+ niches. The Canada-specific layer is built into how we work, not added as an afterthought. French labeling is a legal requirement across most consumer product categories sold in Canada, not just a Quebec consideration.
Amazon.ca receives approximately 159.5 million visits per month and holds over 40% of Canada’s e-commerce market share. Competition has increased every year since 2022. The brands pulling ahead have stronger creative and a real optimization strategy behind the catalog.
The right starting point is wherever your metrics are worst. CTR problem means images. Conversion problem means copy and A+ Content. ACoS problem means PPC. We diagnose which one is costing you the most before we scope the work.
Canadian Amazon agencies typically price in one of four ways: monthly retainer ($1,000 to $10,000+), percentage of ad spend (8 to 15%), performance-based (custom), or a hybrid of retainer plus revenue share. The right model depends on your catalog size, ad spend, and the number of marketplaces you are running on.
Revenue-share arrangements can work well, but check carefully how “revenue” is defined in the contract. Some agencies count total GMV, including sales they had nothing to do with. Desverto prices on a project basis for creative and optimization work, and on retainer for PPC and account management. We give you a clear number after a strategy call where we understand your account.
Every service we offer for Canadian brands is built to work on both Amazon.ca and Amazon.com. Bilingual requirements are handled at the build stage, not retrofitted after delivery. The deliverables below cover the full creative and optimization stack. For brands with 20+ SKUs, we apply the Product Family Architecture system. Products are grouped into families, a content strategy is assigned to each family, and optimization is structured so the work scales without rebuilding from scratch for every SKU. Per-listing economics don’t work for large catalogs. Family-level architecture does. Here is what we build for Canadian brands:
The main image drives your click-through rate. The full 7-image set closes the sale. We build complete image sequences with a real conversion strategy: main images optimized for Amazon.ca search results, infographics, lifestyle, comparison panels, and brand story images, all designed to work together in sequence.
Standard and Premium A+ Content built for categories that respond to it. We structure A+ around what the shopper needs to know to stop comparing and buy, not around what looks impressive in a design preview.
A storefront that works as a brand destination, not a cluttered product grid. Designed to surface your strongest sellers and support Sponsored Brands campaigns that drive traffic to brand pages.
Titles, bullet points, and product descriptions written for search and for conversion. Amazon weights the first 80 characters of your title more heavily for ranking. We put the right terms in the right positions.
For brands with 20+ SKUs, we apply the Product Family Architecture system. Products grouped into families, content strategy assigned per family, optimization structured to scale without rebuilding from scratch per SKU.
Product packaging built for Amazon’s requirements and for shelf presence. Bilingual packaging is built in from the start. French labeling is a legal requirement across most consumer product categories sold in Canada.
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns managed and optimized on an ongoing basis. For Canadian brands running ads on both marketplaces, we manage both with separate campaign structures.
Seller Central operations handled end-to-end: policy compliance, inventory monitoring, pricing management, order handling, and account health monitoring. Vendor Central handled too for brands on that model.
English and French listing copy written together, not translated after the fact. French-language SEO is handled separately from English because the keyword landscapes differ. Quebec-specific compliance requirements are factored in.
Creative built for Amazon.ca adapted for Amazon.com without a full rebuild. The catalog architecture we use makes cross-marketplace adaptation straightforward from day one
How inventory is distributed across Canadian and US fulfillment centers affects your Buy Box win rate and delivery speed metrics. We factor fulfillment positioning into our listing and catalog recommendations.
We track the metric each deliverable was built to move. CTR for images, conversion rate for A+ and copy, rank for SEO. We recommend Amazon’s Manage Your Experiments tool for A/B testing after delivery.
The scope for each engagement is built around what you actually need, not a fixed bundle. Single deliverables are scoped per project. Ongoing catalog work runs on a retainer.
Amazon.ca holds over 40% of Canada’s e-commerce market share. Around 100,000 active sellers operate on the platform, and competition in most categories has increased year over year since 2022. Sponsored Ads costs have tracked upward along with it.
The problem most Canadian brands face isn’t that their products are weak. It’s that their listing doesn’t clearly show the product’s value. Shoppers can’t tell the difference between a strong product and an average one when the image set is poor and the copy is generic. They skip to the next result. That is a conversion problem, not a product problem. And it is fixable. We’ve fixed it for brands in supplements, pet care, beauty, skincare, kitchen and home, fitness, outdoor gear, and more. The approach is the same whether you’re launching your first SKU on Amazon.ca or managing 200 ASINs across the North American marketplace. We are an Amazon Verified Creative Partner and SPN member with 1,900+ five-star reviews, 1,100+ brands served across 3,500+ products in 50+ niches. We are a Fiverr Top Rated Pro and a CBS 2024 featured speaker for our work in Amazon catalog optimization. The portfolio is public on Behance.
We start with discovery. That means understanding your catalog structure, your current listing performance, which metrics are the actual problem (CTR, conversion rate, ACoS, rank), and what the top performers in your category are doing that you are not.
From there, we build. Design and copywriting run in parallel. You see the work before it goes live. Revisions are part of the process. After delivery, we track the metric that each deliverable was supposed to move. If something isn’t performing the way it should, we want to know why.
For Canadian brands running active catalogs, we handle ongoing creative work on a retainer basis. For brands launching new products or refreshing underperforming listings, we scope on a project basis. The scope is always built around what you actually need, not a fixed bundle.
Amazon.ca is the dominant e-commerce platform in Canada. The numbers below are from 2024 and reflect the platform’s scale, growth, and competitive environment. These are the conditions your catalog is competing in.
Every engagement we scope for Canadian brands is built against this backdrop:
The gap between an optimized listing and an unoptimized one compounds across every listing, every day. A strong main image that wins the click and a listing that closes the sale after the click is the combination that separates the brands pulling ahead from the ones losing ground.
Selling on Amazon.ca has compliance and operational layers that most agencies operating outside Canada miss. These are not edge cases. They affect most consumer product categories and most Canadian sellers operating at scale.
Canada’s Consumer Packaging and Labeling Act requires bilingual (English and French) labeling on most consumer products sold nationally. Quebec’s Consumer Protection Act adds further disclosure requirements. This applies to your packaging, not just your listing copy. Non-compliant listings can be flagged by Amazon policy enforcement or challenged through provincial regulatory channels. Build it in before launch.
Most Canadian brands sell on both Amazon.ca and Amazon.com. Creative built for one marketplace needs to work on the other without a full rebuild. We structure all deliverables for both from day one, which keeps costs down when you expand or need to refresh assets.
How inventory is distributed across Canadian and US fulfillment centers affects your Buy Box win rate and your delivery speed metrics. We understand how listing performance and fulfillment positioning interact and factor both into our recommendations.
These three layers are handled as part of every Canadian engagement, not scoped as add-ons. Getting them wrong after launch costs significantly more than building them in correctly from the start.
“Desverto supported my entire Amazon launch — from A+ content to storefront. Everything turned out visually cohesive and professional. They were patient, detail-focused, and didn’t stop until it was perfect. Highly recommended!”
Director at FitPro
“We’ve been working with desverto team for over a year on our Amazon brand. From A+ content to product images, they’ve consistently delivered high-quality work on time and exactly to our specs. Super reliable and easy to work with — highly recommended.”
Director at ANACTRO
“Desverto helped me launch my skincare line on Amazon — from SEO and listing images to storefront design. Everything looked incredibly professional. Super responsive and went above and beyond every step. I’d definitely recommend them.”
Founder, Men’s Skincare Brand
Both. Most Canadian brands we work with sell on Amazon.ca and Amazon.com simultaneously. We build creative and copy that works across both marketplaces. For brands expanding from Canada into the US, we handle the transition without requiring a full rebuild of existing assets. The catalog architecture we use makes cross-marketplace adaptation straightforward.
Yes. French-English bilingual listings, French packaging labeling, and Quebec-specific compliance requirements are part of how we approach Canadian work. This is not an add-on service. It is built into the deliverable from the start, because fixing it after launch costs more than doing it right the first time.
Single-SKU launches to 500+ SKU enterprise catalogs. The approach changes at scale. Brands with large catalogs get the Product Family Architecture system, which makes optimization financially viable across high SKU counts by building at the family level rather than listing by listing. Smaller catalogs get full attention on each SKU.
Pricing depends on what you need and how much of the catalog is involved. Listing image sets, A+ Content, storefront builds, and copywriting are scoped per project. Full catalog engagements are priced based on SKU count and deliverable depth. PPC management is on retainer. Contact us for a quote based on your specific catalog.
Seller Central means you sell directly to Amazon customers and control your pricing, inventory, and listings. Vendor Central means Amazon buys inventory from you and resells it. In Canada, the choice affects how you handle French-language compliance, how FBA inventory is managed, and which advertising types are available. Most growing Canadian brands are on Seller Central. We work with both.
We track the metric each deliverable was built to move. Listing images affect CTR and conversion rate. A+ Content affects conversion rate and add-to-cart rate. Copywriting affects rank and conversion. We recommend Amazon’s Manage Your Experiments for A/B testing after delivery. Two to four weeks gives you directional movement. Thirty days gives you reliable data.
Yes. We build packaging for Amazon’s requirements and for Canadian compliance from the start. Bilingual labeling under the Consumer Packaging and Labeling Act, Quebec-specific disclosure requirements, and shelf presence are all handled as part of the packaging scope. We do not treat French labeling as an add-on because it is not optional.
Canadian brands we work with most commonly start with one of these three services before expanding into a full catalog engagement:
