As your Amazon agency in Belgium, Desverto takes your products from ready-to-list to selling on amazon.com.be, in both Dutch and French. We get your marketplace and compliance setup right before stock moves, build native listings and creative from real amazon.com.be search data, and run ads only on products that earn money after EU fees and VAT. You work with one team, from the first audit to the monthly report.
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Best for: Brands selling on amazon.com.be, or getting ready to, in one of four positions. Belgium-based private-label and brand sellers. Established Belgian retail and DTC brands adding Amazon to the channel mix. International brands entering the Belgian marketplace for the first time. And Pan-European FBA sellers who need a live Belgian offer before the February 2027 enrollment requirement. Works for single-product sellers, variant-heavy catalogs, and multi-brand operators comparing agencies before they commit a budget.
We take your products from ready-to-list to selling on amazon.com.be, then run the account after launch. As a full-service Amazon agency in Belgium, we handle the four things that decide whether a Belgian launch works: your marketplace and compliance setup, native Dutch and French listings and creative, advertising, and account health. You get one team accountable for the result, instead of a translator, a designer, and a PPC freelancer who never speak to each other.
amazon.com.be is not a frontier. It launched in October 2022, runs in Dutch, French, and English, ships from a fulfillment center in Antwerp, and carries well over a hundred million products. A brand entering it today is entering a working, competitive storefront, not an empty one. That changes what the work has to be. The question is no longer whether Belgium is worth it. The question is who executes well enough to win a click and a sale on a marketplace that already has incumbents in most categories.
In the first weeks, we confirm how you will sell on amazon.com.be, check your VAT and packaging-compliance position, and work out what every product earns after Amazon’s fees, VAT, and logistics. Then we build Dutch and French listings from real amazon.com.be search data, design the images, A+ Content, and storefront, and launch ads around the products that actually make money. After launch, we manage bids, stock, and account health month to month, and we report margin, not just sales. A quick way to test any Amazon services provider in Belgium is to ask what the February 2027 Pan-European FBA change means for your account. If they cannot answer, they are not watching the marketplace closely enough to run it.
Most pages about Belgian Amazon agencies stop at a service menu. The operating reality underneath that menu is where launches are won or lost, and almost no competitor develops it.
If you run Pan-European FBA across Germany, France, Italy, and Spain, Belgium is about to join that list.
From February 26, 2027, enrolling or keeping products in Pan-European FBA requires an active Belgian offer. This is an offer requirement, not an order to store stock in Belgium, and some exemptions apply.
The practical effect is that a correctly built, correctly localized Belgian listing moves from optional to scheduled for most serious EU FBA sellers. Building it early, properly, is cheaper than building it in February under pressure.
This is the single most underrated part of selling in Belgium. A listing has to rank and convert in Dutch for Flanders and in French for Wallonia, and the two audiences do not search with the same words.
We build keyword research per language from real amazon.com.be data, then write listing copy and backend terms for each market rather than translating one into the other.
On a storefront with incumbents, the brand whose copy reads native in both languages converts the shopper the translated competitor loses.
On a competitive marketplace the main image decides the click and the gallery, infographics, and A+ decide the sale, often before the shopper reads a word of copy. This is the layer an ads-led agency treats as a nice-to-have, and it is the layer that moves conversion most. Strong listing images and A+ do more for a Belgian launch than another increment of ad spend on a page that does not convert.
The 21% rate, the absence of a non-resident threshold, and the 10,000-euro OSS distance-selling threshold are the facts that decide your registration and reporting path. You want a partner who knows them and coordinates the work, even though the filings themselves sit with your accountant.
Packaging obligations run through Fost Plus for business-to-consumer packaging and Valipac for business-to-business packaging, and they apply to foreign online sellers shipping into Belgium. EU packaging rules under the PPWR framework are already in force, and the familiar Green Dot mark stops indicating EPR-fee contributions in February 2027. None of this is something to discover from a letter.
Each of these ties back to a build or a check we do in the audit. We do not hand you a country document with Belgium swapped in.
We map your products, your marketplaces, and your margins, and tell you what the Belgian storefront specifically requires.
We do not start with keywords or campaigns. Every amazon.com.be account we take on passes through three gates in order, because each one depends on the one before it.
We map how you will sell on amazon.com.be, where Belgium sits in your Pan-European FBA plan, and what the February 2027 offer requirement means for your enrollment. We check your VAT and OSS position and flag your EPR obligations through Fost Plus and Valipac. We coordinate this work and tell you who has to supply what. The filings and registrations themselves stay with your accountant and your compliance partners, but they stop being surprises.
Price, VAT, referral fee, fulfillment cost, ad cost, and landed cost, calculated per product before any ad spend is committed. On a marketplace where prices are shown VAT-inclusive and the fee stack is European rather than US, this gate stops more bad launches than any other. A product that looks profitable on a US spreadsheet can lose money in Belgium once 21% VAT, the EU fee stack, and cross-border logistics come out of the price.
Per-language keyword research, listings, images, A+ Content, the storefront, and advertising. This is where most agencies begin, and where our creative work does the heavy lifting. We begin here only once the first two gates are clear, so every euro of ad spend is pushing a product that can be shipped, sold, and sold at a profit, on a page a Flemish or Walloon shopper reads as native rather than translated.
A typical Amazon marketplace agency handles Gate 3 and assumes the other two belong to someone else. In practice they often belong to nobody, which is how a brand ends up with polished listings for products that are losing margin to the fee stack or heading toward a Pan-European FBA enrollment problem.
A plan built from your products, your marketplaces, and your margins, not a country document with Belgium swapped in.
Every engagement includes an audit on amazon.com.be before any design or copy work starts: your marketplace and Pan-European FBA position, your VAT and EPR status, per-SKU economics, and existing listings reviewed. From there the deliverable depends on scope, but the standard elements are a conversion diagnostic on your current creative and copy, including whether the existing Dutch and French read native or translated, keyword and backend coverage mapped per language, a Pan-European FBA and compliance readiness check, the creative and copy work itself with source files, and a plan that ranks the fixes by revenue impact so the highest-return work happens first.
For ongoing engagements, advertising and account management run against that foundation with monthly reporting on sales, ad spend, TACoS, margin after VAT and fees, and organic rank. For one-off builds, we recommend a review once real sales and review data exist to optimize against. You approve the work before anything goes live. Nothing gets published to your listings without your sign-off.
This is the day-to-day work of a full-service Amazon agency on amazon.com.be: listings, creative, advertising, and account protection, run by one team. We work inside your Seller Central account. You approve the strategy and see every change before it goes live. Each engagement starts with the audit above, whether you are pre-launch or already selling.
Custom images per SKU, chosen by category behavior and the specific questions a Belgian shopper has before they buy. Main image built for click-through, plus infographic, lifestyle, comparison, and dimension images matched to the product. This is our highest-demand service for a reason: the main image moves click-through more than any other single element on the page, and image callouts carry meaning across Dutch and French better than a block of translated text.
Keyword research built from real amazon.com.be search terms per language, not a translated English keyword list. Titles, bullets, descriptions, and backend search terms written for how Flemish and Walloon shoppers actually search, with the primary keyword placed where Amazon weights it and the backend field used for terms the title does not already cover.
Image-and-text modules that replace the plain description on brand-registered listings. Standard and Premium A+ Content adds indexable text and answers the product questions that cause hesitation. Premium A+ opens up full-width layouts, interactive modules, and video once your brand qualifies for it.
A multi-page Amazon storefront and the branded tile strip above your A+ that introduces the brand and cross-sells the catalog. For a brand that already has an identity, this is where it carries onto amazon.com.be.
For sellers building a brand rather than a single listing, print-ready packaging and a full identity system that stays consistent from the box to the detail page.
Category compliance review, listing reinstatement, and Brand Registry enrollment, so a fixable flag does not become a suspension.
Once the page converts, our advertising and account-management team runs Sponsored Products, Sponsored Brands, and Sponsored Display, plus day-to-day Seller Central operations, as part of the same stack. This operational layer is delivered through our sister team Selouse, and it works better because it is scaling traffic to a page that is ready for it.
For brands that want it, we structure the backend attributes, Q&A, and comparison data that Amazon’s AI shopping assistant reads to decide what to recommend in conversational search, in both Dutch and French for the Belgian marketplace.
We set the priority order after the audit, not before it. For most brands the native-conversion layer comes first, because scaling ads onto a translated page that does not convert is the most expensive way to grow.
Pricing in this market follows one of three models, and knowing which one you are being quoted matters more than the number itself.
Creative and listing work is usually a flat project fee, priced per ASIN or per deliverable, with volume pricing across a catalog. Account management and advertising run on a monthly retainer, sometimes a percentage of ad spend, sometimes a flat fee, sometimes a hybrid. A few agencies in the market publish a fixed monthly band, but most quote only on request.
Some costs sit outside the agency fee and should be listed in writing: ad spend, Amazon’s referral and fulfillment fees, VAT, EPR membership fees, and cross-border logistics. What changes the agency price is the same short list every time: how many ASINs, how many variants, whether you need one language or two built native, whether A+ and AI-search readiness are included, how complex the advertising is, whether this is a new amazon.com.be setup or an existing account, and whether Pan-European FBA setup is part of the job. A single number quoted before anyone has seen your catalog is a placeholder that will move the moment the work is actually scoped.
We do not publish a flat price for the same reason. The audit tells us the scope, and the scope sets the number. We tell you which model fits your account and why before you sign anything.
Two shifts are worth planning around now, and they point the same way.
The first is the Pan-European FBA Belgian requirement landing in February 2027. For most sellers already running Pan-European FBA, a correctly built Belgian listing is no longer a question of whether, only of when, and the deadline has already set the when. The brands that build it early, native in both languages, go into that date ready instead of scrambling.
The second is AI-driven shopping. Amazon’s AI shopping assistant reads listing data, backend attributes, Q&A, and reviews, in Dutch and French, to decide what to recommend in conversational search. A listing built only for keyword rank, or pushed through a translator, hands that layer almost nothing. On a competitive, trilingual marketplace, the brands that move budget toward native creative that converts and listings an AI can read in both languages are the ones that hold position as each category fills. The work that wins the human shopper and the work that wins the AI are the same work, done once, properly.
It manages some mix of marketplace and compliance setup, native Dutch and French listings and creative, advertising, and account operations for a brand selling on amazon.com.be. Most agencies lead with ads and treat Dutch and French as a single translation. We start with the economics and the native images, copy, and A+ that decide whether the traffic those ads buy actually converts.
Creative and listing work is usually a flat project fee, priced per ASIN or catalog. Advertising and account management run on a monthly retainer, a percentage of ad spend, or a hybrid. Ad spend, Amazon fees, VAT, EPR fees, and logistics sit outside the agency fee, so ask for a scoped quote after an audit before comparing any two agencies.
Yes, for most EU and international brands, though it is a competitive storefront now rather than an open frontier. amazon.com.be launched in 2022, serves Dutch and French-speaking buyers, and fulfills from Antwerp, so the opportunity is real but it rewards execution over novelty. The brands that win treat it as a market to out-build competitors on, not a quiet corner to walk into.
You need native listings in both Dutch and French, not one translated into the other. Flemish and Walloon shoppers search with different words and read copy closely enough to notice when it was not written for them, so a translated listing usually targets the wrong keywords and loses the buyer at the comparison stage. Building each language from its own keyword research is what converts on a competitive storefront.
Ask who runs your account day to day, whether the Dutch and French are native or translated, whether they can show amazon.com.be work in your category, and whether they know what the February 2027 Pan-European FBA requirement means for you. Remember that the most-cited “best Amazon agency Belgium” list is published by an agency that ranks itself first, so weight real work and clear answers over ranking position.
From February 26, 2027, Amazon requires an active Belgian offer to enroll or keep products in Pan-European FBA, following the same requirement that took effect for the Netherlands in September 2026. It is an offer requirement rather than a demand to store inventory in Belgium, and some exemptions apply. For most sellers already running Pan-European FBA, it means a correctly built Belgian listing needs to be in place before that date.
Both. Creative and listing optimization is our lead service, and advertising plus full account management run as part of the same integrated stack. We sequence it so ads scale traffic to a page that is already built to convert in Dutch and French.
Yes. We serve Belgian sellers, EU brands, and international brands entering amazon.com.be remotely, the same way effective Amazon work is done everywhere. You get a team that knows your category and your account, without paying a premium for a local office you would never visit.
An Amazon agency engagement works best when the brand assets underneath it are already strong. These are the services Belgian and cross-border clients most often add before or alongside a full engagement:
Main images, infographics, and lifestyle shots designed for mobile, built around what a Belgian shopper checks before buying.
Image-and-text modules that replace the plain description, with full-width layouts and video on Premium tiers.
A multi-page Brand Store that groups your catalog by need or product family and gives Sponsored Brands ads a stronger landing page than a single listing.
