An unauthorized seller camps on your best ASIN. A price war breaks out on a channel you forgot to police. A listing gets suppressed on a Friday, and nobody notices until Monday. Amazon quietly deducts a fee before the payout lands. Somewhere, a junior coordinator is running your account alongside thirty-nine others. That is what breaks when store management is treated as an afterthought, and it is why the market for Amazon store management agencies keeps growing.
This guide is the shortlist we would hand a brand that asked us who to hire. It covers what a store management agency actually manages day-to-day, what the work costs in 2026, how to judge whether an agency is doing its job, and ten agencies matched to specific situations. We ranked them honestly, including ourselves, and every entry carries a real limitation, not just a pitch.
What Is an Amazon Store Management Agency?
An Amazon store management agency runs the day-to-day operation of your Amazon business so your internal team does not have to. That means account operations, catalog and listing health, advertising, inventory, brand protection, and the reporting that ties it all together. It is ongoing operational ownership, not a one-time audit or a launch project.
The terms get used loosely, so here is the plain version. Account management and store management describe the same thing: continuous operational oversight of the whole account. Storefront management is narrower and sometimes means only Brand Store and A+ design work. When an agency says it does “store management,” ask which of the two it means before you sign, because the price and the scope move a lot depending on the answer.
| Key fact
Store management and account management are the same engagement: full operational ownership across ads, catalog, inventory, compliance, and reporting. Storefront management is a subset, usually Brand Store and A+ design only. Pin down which one an agency is quoting before you compare prices. |
What Services Does an Amazon Store Management Agency Provide?
The real question behind the hire is simpler than the category name suggests: what am I actually paying someone to do every week? Modern store management is an integrated operating function, not a bundle of “PPC plus listing optimization.” A good agency owns eight workstreams and connects them, because a change in one moves the others.
Seller Central and Vendor Central management. The daily grind: opening and chasing support cases, resolving account health flags, handling policy and compliance notices, and keeping the account in good standing. On Vendor Central this extends to purchase order handling, chargeback and shortage-claim recovery, and EDI, which is a genuinely different skill set from Seller Central.
Catalog and listing management. Titles, bullets, descriptions, backend search terms, images, variation relationships, and fixing suppressed or stranded ASINs before they bleed sales. This is the layer where search ranking and conversion actually live.
Amazon Store and A+ Content. Keeping the Storefront current, building and refreshing A+ modules, and running the Brand Story strip above A+ so the brand reads as a brand and not a loose set of SKUs.
Inventory and FBA management. Stock monitoring, replenishment timing, and clearing stranded or excess inventory. Run out of stock, and you lose rank and the Featured Offer at the same time, which costs more than the missed units.
PPC and advertising coordination. Sponsored Products, Sponsored Brands, and Sponsored Display, plus DSP where the budget justifies it. The point is coordination: ads should push traffic to detail pages that are actually built to convert, or the spend leaks.
Brand Registry and brand protection. Enrolling and defending the brand, removing unauthorized sellers, and pursuing counterfeit and hijacker problems through the right Amazon channels. Without this, everything else you improve gets undercut by someone riding your listing.
Buy Box and pricing management. Holding the Featured Offer, monitoring MAP violations across channels, and keeping price integrity so a race to the bottom does not quietly erase your margin.
Reporting and analytics. Sales, conversion, TACoS and ACoS, organic visibility, inventory position, and account health are reported in a way that connects the work done to the numbers that moved. Reporting is where you find out whether any of the above is working.
Full-Service, Specialist, or Tech-Native: Which Model Fits
Three delivery models run this market, and choosing the wrong one wastes money before you have judged a single agency. The practical question is not which agency is best in the abstract, but which layer of your account is failing right now.
Full-service management runs the whole account under one roof: ads, catalog, inventory, brand protection, and reporting. It fits brands that want to hand operations over end-to-end and have one team accountable for the number. The trade-off is that you pay for breadth even in the areas where you are already strong.
Specialists go deep on one layer, whether that is PPC, catalog, creative, or Vendor Central. They are the right call when you have a specific, expensive problem and a capable internal team around it. The trade-off is that you own the seams between vendors, and those seams are where things break.
Tech-native platforms lead with software (BI dashboards, MAP monitoring, and bid engines) and a lighter human layer. They suit large, data-heavy catalogs where automation earns its place. The trade-off is less human judgment when something unusual happens that the software was not built to catch.
Most brands do not need a pure model. Find the layer that is losing you money, buy depth there, and put coordination around it. If conversion is the failure, a creative-led partner belongs at the center of the engagement. If the account is leaking on operations and ad spend, a full-service or specialist operator does. That decision matters more than picking between two agencies of the same type.
The Best Amazon Store Management Agencies in 2026
theSelller weighed each agency on five things: who actually runs your account day to day, platform depth across Seller and Vendor Central, reporting quality, category experience, and whether the creative that drives conversion is handled or quietly ignored. No scores, because a single number hides the trade-offs. Here is the shortlist at a glance, then the full write-ups.
| Agency | Best for | Core focus | SC / VC |
| Desverto | Conversion-led store management | Creative + integrated stack | SC / VC |
| Selouse | PPC + account management operations | Ads + operations | SC / VC |
| My Amazon Guy | Mid-market SEO and catalog | SEO + account management | SC |
| Canopy Management | Dedicated account-manager growth | PPC + management | SC / VC |
| SalesDuo | AI-driven catalog and Vendor Central | Ops + automation | SC / VC |
| Trivium Group | Profit-first PPC for CPG | PPC-led | SC |
| Sequence Commerce | Enterprise and Vendor Central | Ads + VC ops | SC / VC |
| SellerPlex | Supply chain and operations | Ops + account health | SC |
| eStore Factory | International, multi-marketplace | Ops + listings | SC / VC |
| Olifant Digital | Senior-only management | PPC + management | SC / VC |
Note: None of the agencies below publish standard rates publicly. All quote custom after an account audit, so treat the market ranges later in this guide as context, not their sticker prices, and budget for a scoping call.
Here is a List of the Top 10 Amazon Store Management Agencies in 2026:
- Desverto
- Selouse
- My Amazon Guy
- Canopy Management
- SalesDuo
- Trivium Group
- Sequence Commerce
- SellerPlex
- eStore Factory
- Olifant Digital
1. Desverto

Best for: brands whose account is technically healthy but whose listings underperform on conversion, and anyone who would rather run creative, ads, and compliance as one stack than stitch together three vendors.
Most store management agencies treat creative as a box to tick, then spend the retainer on ads and operations. We built Desverto the other way around. We are an Amazon creative and optimization agency with more than seven years in the ecosystem, 3,500-plus optimized listings, and 1,000-plus brands served, and we treat the conversion layer as the core of store management rather than the leftover. A technically healthy account that converts poorly is still a failing store, and that is the exact gap we close.
The work runs across the full listing: seven-image photo and infographic sets, listing copy built on real keyword research, Standard and Premium A+, Brand Story, and Storefront design. For brands that want the operational and advertising layer too, account management and PPC are handled through our sister team, so creative, ads, and compliance move together instead of fighting each other across three vendors. Compliance is covered as well, from trademark filing and Brand Registry enrollment to FDA registration for gated categories (registration, not approval) and TOS-based review removal.
What makes this scale is our Product Family Architecture and the Master Layout System, which let us build consistent, on-brand creative across 100 to 500-plus SKU catalogs without paying per-ASIN rates that never make financial sense. Our three content tiers (Specific, Generic, and Mix) decide how much bespoke work each SKU actually needs, so budget goes where conversion is won.
Honest limitation: we are creative-and-conversion-first. Deep Vendor Central operations such as chargeback and EDI recovery run through the account management team rather than a large in-house 1P desk, so a brand that wants an operations-only vendor with no interest in creative will find more here than it needs. Where we earn the top spot is with brands whose listings are underperforming on conversion.
We work with single-SKU launches, 50+ SKU mid-catalogs, and 500+ SKU enterprise brands across US, UK, and EU markets. If the problem is that your creative is not converting the traffic your ad spend deserves, that is the specific thing we solve. You can see the work in our portfolio, and the catalog approach is explained in more depth in our guide to Amazon Product Family Architecture.
2. Selouse

Best for: brands that already have strong creative and need a team to run day-to-day operations and ad spend well, judged on TACoS rather than surface-level ROAS.
Selouse is the shortlist pick when the problem is operational rather than creative. It runs full day-to-day Seller Central management (customer service, listings, inventory, cases, and performance) alongside managed advertising across Sponsored Products, Sponsored Brands, and Sponsored Display, with daily bid and budget work and monthly reporting.
The advertising practice is built around TACoS rather than surface-level ROAS, with keyword research, campaign restructuring, price-competitiveness tracking, and monthly progress calls that plan the next period instead of just reporting the last one. For a brand that already has strong creative and needs someone to run the account and the ad spend well, this is a clean fit.
Honest limitation: Selouse leads with operations and advertising, so brands that also need heavy creative production (image sets, A+, Storefront builds) will want a dedicated creative partner alongside it rather than expecting both from one team.
3. My Amazon Guy

Best for: seven-figure, catalog-heavy sellers whose growth has stalled on organic rank and who need listing and SEO fixes more than they need more ad budget.
My Amazon Guy is one of the larger full-service options and leans hard into Amazon SEO and catalog fixes, which suits mid-market sellers where organic rank is the main growth lever. It pairs keyword and listing work with Sponsored Products and Sponsored Brands management, account health support, and in-house trademark and Brand Registry help, so IP protection and account work sit under one roof. The catalog focus shows up in how it treats organic rank as the primary growth lever, harvesting keywords and rebuilding listing copy and backend terms rather than leaning on ad spend to paper over weak pages.
Honest limitation: high client volume raises fair questions about how much senior attention any single account gets, and Vendor Central depth is thinner than the 1P specialists. Ask who runs your account and what else they carry.
4. Canopy Management:

Best for: established, scaling brands that want a single named account manager they can call, rather than a rotating support queue.
Canopy is built around a named account manager who runs your account week to week, which appeals to brands that want to know exactly who to call. It covers PPC, listing optimization, A+, brand protection, and reporting, and generally fits established, scaling brands rather than early-stage sellers. The named-manager model is the draw: leadership teams that are not Amazon-native get a single person who can explain what changed in the account and why, in language they can act on.
Honest limitation: at scale, some clients report strategies that feel cookie-cutter, and it is not the right fit for smaller brands where the fee outweighs the return. Vendor Central infrastructure is lighter than the enterprise 1P shops.
5. SalesDuo

Best for: large first-party or hybrid catalogs where broken variations, deductions, and chargebacks are the real problem, and a dashboard that catches them early earns its fee.
SalesDuo is a strong pick for first-party and hybrid brands with large SKU counts, thanks to a business-intelligence dashboard that flags broken variations and purchase-order mismatches, plus automated MAP monitoring and chargeback and EDI recovery on the Vendor Central side. Ex-Amazon staff on the 1P team help with escalations that stall for everyone else. The dashboard is the differentiator: instead of a monthly PDF, brands get real-time visibility into catalog issues and deductions as they happen, which is where 1P margin usually leaks.
Honest limitation: the approach is technology-led, which may not suit brands that want relationship-driven management, and published case studies tend to be category-level rather than brand-named.
6. Trivium Group

Best for: CPG and supplement brands that judge advertising on margin, not vanity revenue, and want a strategist who is not spread across dozens of accounts.
Trivium built its name on profit-focused PPC, and it is a good match for CPG and supplement brands that live and die by margin. It caps client loads per strategist to keep attention high, and the advertising work is oriented toward sustainable TACoS rather than vanity revenue. The client cap is the real signal here: it means the strategist on your account is not spread across dozens of others, which is exactly where mid-tier PPC management usually falls apart.
Honest limitation: the strength is advertising, so brands needing full operational ownership and heavy creative alongside ads should confirm that scope directly rather than assume it.
7. Sequence Commerce

Best for: enterprise and first-party brands that need genuine Vendor Central operations (purchase orders, shortage claims, EDI) alongside ads, often across more than one marketplace.
Sequence works with enterprise and larger brands and has real Vendor Central depth, covering purchase-order forecasting, shortage-claim recovery, and EDI alongside PPC and DSP. It also runs multi-marketplace expansion across Walmart, Target, and TikTok Shop, which helps brands consolidating channels under one team. The 1P competence is the reason to shortlist it, because Vendor Central problems (chargebacks, co-op deductions, PO shortfalls) quietly erase margin that no amount of ad tuning gets back.
Honest limitation: publicly detailed, brand-named case studies are limited, and the enterprise orientation can be more than a smaller private-label brand needs.
8. SellerPlex

Best for: founder-led seven-figure brands that need operations, supply chain, and account-health defense handled together, not just ads and listings.
SellerPlex runs full-service management with a strength most agencies treat as an afterthought: supply chain and operations. Alongside PPC, listing work, and account-health defense, it helps owner-operators with sourcing, cash-flow-aware inventory planning, and the operational plumbing that decides whether a growing catalog stays in stock and profitable. The model suits founders who want an operating partner across the business, not only the Amazon front end.
The operations focus is the real separator. For a brand losing more money to stockouts, tied-up cash, or messy fulfillment than to weak ads, that is the layer worth paying for, and it is the layer creative-first and PPC-first shops tend to leave alone.
Honest limitation: creative production and A+ design are lighter than at a dedicated creative studio, and the advertising work is solid rather than specialist, so pair it with a creative partner when conversion is the main gap. Contact for a quote.
9. eStore Factory

Best for: brands selling across several regions at once that need listing localization and account health handled market by market, not run from a single home marketplace.
eStore Factory fits brands managing several regions at once (US, UK, EU, Canada, Australia, and the Middle East), with listing localization and account health handled market by market. As an Amazon Service Provider Network member, it has been vetted by Amazon across the regions it serves, which matters when a suspension in one marketplace needs a fix that respects the rules of another.
Honest limitation: a lower average rate can reflect team seniority, and the depth on US PPC and Vendor Central is narrower than the specialists above. Contact for a quote.
10. Olifant Digital

Best for: seven and eight-figure brands that refuse to be handed a junior coordinator and want senior operators on the account, backed by a fee guarantee.
Olifant targets seven- and eight-figure brands that want senior operators rather than junior coordinators on the account, and it backs the work with a money-back guarantee on management fees, which is rare in this space. Coverage includes management, PPC, MAP enforcement, and hijacker removal. The guarantee is the signal worth weighing: an agency willing to put its fee at risk is telling you something about how it expects the engagement to go.
Honest limitation: the senior-only, premium positioning means smaller scale and a higher entry point, so it is a poor fit for early-stage brands. Contact for a quote.
How Much Does Amazon Store Management Cost in 2026?
Price tracks the model and the scope, not a single sticker number. Four models dominate, and the right one depends on how much of the account you are handing over and how fast you are scaling ad spend.
| Pricing model | Typical 2026 range | Best for |
| Flat monthly retainer | $1,500 to $10,000+/mo | Full-service management with predictable cost |
| Percentage of ad spend | 10% to 20% of monthly budget | PPC-heavy accounts scaling fast |
| Hybrid (base + performance) | Lower base plus upside | Growth-stage brands wanting aligned incentives |
| Project based | $500 to $5,000 per project | Account setup, listing refresh, or a one-time audit |
Enterprise accounts running heavy Vendor Central operations and large ad budgets sit above the top of the retainer range. Smaller brands can start with a project or a PPC-only retainer and add scope later. What the numbers never show is what you actually get for the money, which is where the next section matters.
Four things move the price more than anything else: catalog size (a 300-SKU catalog costs more to manage than 20), whether you run Vendor Central (1P operations carry real overhead), monthly ad budget (percentage models scale with it), and how many marketplaces you sell in. When you compare quotes, hold those four constant across agencies, or you are comparing different jobs.
| Warning
The cheapest retainer almost always means a shared junior coordinator running your account beside thirty or forty others. You are not buying senior attention at that price, you are buying capacity when someone gets to it. Ask for the name and title of the person on your account and how many others they carry before the number impresses you. |
How to Choose the Right Amazon Store Management Agency
Every agency claims to do everything. These five questions separate the ones that can from the ones that will learn on your account.
Who actually runs the account? Get a name and a title, not “our team.” Then ask how many other accounts that person manages. Seniority on the account matters more than the agency’s client count or award shelf.
Can they prove Seller and Vendor Central separately? If you are 1P, ask for a named 1P client and what chargeback or co-op problem they solved. Vendor Central expertise cannot be faked with a login, and the consequences of getting it wrong land straight on your payout.
What does the reporting actually connect? A first report that is ACoS and revenue on a PDF tells you the agency measures the easy things. Good reporting ties advertising, organic rank, Buy Box health, inventory, and brand protection to the decisions being made.
Do they know your category? Supplements, beauty, and electronics each carry compliance rules that trigger suppressions. An agency that already sells in your vertical knows what gets flagged. A generalist learns it on your listings.
What happens when you leave? Ask who owns the account access, the campaign structure, and the keyword history if you walk. Some agencies build deliberately opaque campaign architectures that set your next partner back months.
Two more signals should end the conversation fast. If every answer about who runs the account bends back to a vague “our team,” you are being routed to a shared queue that gets to your account when capacity allows. And if the contract demands a twelve-month lock with no performance-review milestone at month three or six, the agency is protecting its own revenue, not committing to your growth.
| Warning
Walk away from any agency that guarantees a specific ROAS or revenue number before it has audited your account. Nobody can commit to an outcome before seeing your margins, category competition, and catalog health. A guarantee in the first email is a sales tactic, not an operational commitment. |
How to Measure an Amazon Store Management Agency’s Performance
Do not judge an agency on revenue or ROAS alone. Revenue can rise while margin falls, and ROAS can look great while the account quietly loses rank. Different parts of store management need different metrics, and a good agency reports across all of them. In 2026 the reporting that matters connects the work done to the business decision it should drive, not a dashboard of raw Amazon numbers you could pull yourself.
Sales and profitability
- Net sales and contribution margin, not gross revenue alone
- TACoS as the headline efficiency number, with ACoS and ROAS underneath it
- Profitability by ASIN, so winners and losers are visible
Conversion and organic performance
- Unit session percentage (conversion rate) on your priority ASINs
- Organic keyword rankings and how they move over time
- Sessions and glance views, to separate a traffic problem from a conversion problem
- Buy Box / Featured Offer rate
Operational health
- Stockout rate and days out of stock
- Inventory coverage and stranded inventory
- Suppressed ASIN count
- Account Health status
Advertising
- Advertising sales and ACoS by campaign
- TACoS and, where measurable, incremental sales
- Search-term and campaign efficiency (waste removed, not just spend deployed)
Agency accountability. The most useful report answers four questions every period: what did you change, why did you change it, what was the result, and what will you change next. If an agency cannot answer those in plain language, the dashboard is decoration. A report that connects a listing edit to a conversion move, or a bid change to a TACoS move, is worth more than any volume of metrics with no story attached.
A quick way to test this before you hire: ask the agency to walk you through one ASIN across a single quarter. What did they change on the images or A+, what did the unit session percentage do afterward, and what did it cost to get there. An agency doing real store management can tell that story with numbers. One that only shows a revenue line trending up is handing you a dashboard and calling it management.
How to Switch Agencies Without Losing Your Data
Most brands shopping this list are already with an agency and unhappy about it. Switching cleanly is mostly about what you secure on day one of the new relationship, not the day you leave the old one.
Confirm that you, the brand, hold admin access to Seller Central, the ad console, and Brand Registry, and that the agency operates as a user you can remove, never as the owner. Get campaign history, keyword lists, and the reasoning behind the campaign structure exported and documented, because an opaque account structure inherited blind can set your next partner back months. Check the notice period and any data-handoff clause in the contract before you sign, not after you want out.
Timing matters too. Do not switch in the middle of Q4 or a major launch, when a handoff gap can cost you rank and revenue you will not recover. Overlap the two agencies by a couple of weeks if the budget allows, so the new team can learn the account before the old one is switched off.
| Tip
Ask for admin access and a written data-export clause on day one, before the honeymoon ends. Getting a clean account handoff is easy to arrange at the start of a relationship and painful to negotiate once it has soured. |
Best Store Management Agency by Product Category
Category changes the right answer, because compliance rules and conversion drivers differ by vertical. Quick matches from the shortlist above:
Supplements and beauty. Strict claim and imagery rules make suppressions common, so compliance awareness and strong creative both matter. Desverto for the FDA-registration and conversion-creative side, Trivium for margin-first PPC on CPG lines.
Electronics and tech. Wins on technical infographics, spec clarity, and feature comparison. Desverto for the creative and listing layer, Sequence or SalesDuo, where deep operations and Vendor Central come into play.
Home and kitchen. Room-scene lifestyle imagery and dimension clarity drive conversion here. Desverto for the creative build, a full-service operator like Canopy for ongoing account management around it.
Food and grocery. Styled food photography, a clear nutritional layout, and claims that stay within Amazon and FDA rules carry this category. Desverto for the photography and A+ build, with a full-service operator handling the ongoing account around it.
Multi-region and CPG at scale. For brands running several marketplaces, eStore Factory handles localization by market, while enterprise 1P brands lean on Sequence for Vendor Central depth.
| Your account is healthy, but your listings do not convert?
That is the half most store management agencies skip, and it is the half we build our work around. Bring us your top-selling ASINs and we will show you where the conversion is leaking and what the creative fix looks like. Start a store creative-and-conversion audit |



