Keyword and competitor research
Exhaustive keyword work using Amazon-specific tools, competitor keyword analysis, long-tail discovery, and ongoing expansion of the list as performance data comes in.
Amazon Sponsored Products advertising buys the click. Your listing decides whether that click becomes an order. Most sellers spend hard on the first and leave the second to chance, then wonder why a campaign with strong traffic returns weak sales.
Desverto runs Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, and fixes the listing those ads point at, in one engagement. We manage the account to profit, not to a flattering ACoS, and we treat the product page as part of the ad system, because that is what it is.
Five-star client reviews
Brands served
Top Rated seller
Creative Partner
Amazon Service Provider Network
Conference speaker
Best for
This service fits sellers launching a hero product, and brands already spending on ads with high ACoS, budget leaking into search terms that never convert, or sales that stay flat no matter how the bids move. It works for a single-brand seller and for a multi-catalog operator running hundreds of SKUs.
Amazon Sponsored Products advertising is a cost-per-click ad format that promotes individual product listings inside search results and on product detail pages. The ads carry a small “Sponsored” label and sit alongside organic results, so a shopper already searching for what you sell can reach your product without scrolling past competitors to find it.
You pay only when someone clicks. There is no monthly subscription or upfront platform fee for running the ads themselves, which is why Sponsored Products is where almost every seller starts. Cost is set by an auction: you place bids, set a daily budget, and Amazon decides placement based on your bid and the relevance of your listing.
Targeting runs two ways. Automatic targeting lets Amazon match your ad to the searches and products it judges relevant, based on your listing content. Manual targeting hands you the controls: you choose keywords by match type (broad, phrase, or exact) or target specific competitor ASINs and categories. Negative targeting sits underneath both, excluding the terms and products that drain budget without producing orders.
The format is open to professional sellers, vendors, and authors, and it does not require Brand Registry, which sets it apart from the other two Sponsored Ads types.
The three Sponsored Ads formats do different jobs. Running them well means knowing which job you are hiring each one to do.
When a shopper searches a term you sell against, a Sponsored Products ad puts your individual listing in front of them at the moment of intent. It is the workhorse, the format that moves the most units for most accounts, and the one to master before adding anything else.
Instead of a single listing, a Sponsored Brands ad shows your logo, a custom headline, and a row of products across the top of search results. It builds recognition, pulls shoppers into your catalog rather than one SKU, and defends your brand terms against competitors bidding on your name.
It retargets people who viewed your products but did not buy, and places your ads on competitor and related product pages to win consideration you would otherwise lose. This is the re-engagement and conquesting layer.
The order matters. Most accounts should start with Sponsored Products, prove the economics on the listings that convert, then layer Sponsored Brands to build presence and Sponsored Display to recover lost shoppers. Stacking all three on a listing that does not convert only speeds up the spend.
One eligibility rule decides where you can begin. Sponsored Products runs without Brand Registry, but Sponsored Brands and Sponsored Display both require it. If your brand is not yet registered, Brand Registry enrollment is the gate to the full ad stack.
Here is the pattern we see most often in a new account: strong click volume, a respectable click-through rate, and almost no orders. The reflex is to lower bids or pause keywords. The real problem is usually one screen further along, on the listing itself.
A click delivers a shopper to your product page. From there, the main image, the price, the review count, and the A+ content decide whether they buy or bounce back to the results. If the main image is weak, the price sits above the market, or the page shows three reviews against a competitor’s three hundred, no bid adjustment will fix it. You are paying to send people to a page that talks them out of buying.
This is where a creative-led agency manages Sponsored Products differently. Before we scale spend, we grade the listing as a conversion asset. Strong listing images and well-built A+ content often move return on ad spend more than any change inside the campaign manager, because they lift the conversion rate on every click, paid and organic alike. Ads buy the traffic. The listing earns the sale. Most sellers over-invest in the first and under-invest in the second, and the gap is where their budget disappears.
We run the full Sponsored Ads account, not a slice of it. Every engagement covers the work below across Sponsored Products, Sponsored Brands, and Sponsored Display.
Exhaustive keyword work using Amazon-specific tools, competitor keyword analysis, long-tail discovery, and ongoing expansion of the list as performance data comes in.
New campaigns built around your sales goals and organized by product line, margin, and launch stage, so spend stays readable and controllable instead of pooled into one campaign that hides what works.
Automatic, manual keyword, and product or ASIN targeting, with match types separated so broad discovery and exact-match efficiency never compete inside the same campaign.
We audit existing accounts, cut underperformers, restructure for tighter targeting, and move budget toward the higher-return opportunities.
Bids and budgets are reviewed and adjusted daily, by placement and performance, not set once and left to drift.
Continuous search-term harvesting to find new winners, plus negative-keyword and negative-ASIN exclusion to stop budget leaking into terms that click but never convert.
Daily tracking of organic and sponsored keyword rank, and competitor price monitoring, so bidding decisions account for where you actually sit in the market.
A monthly report that ranks findings by profit impact, followed by a call to review what changed and plan the next period.
What a pure-ads shop cannot do sits at the end of this list. The same engagement that manages your campaigns also surfaces the listing problems those campaigns expose, weak images, thin A+, off-market pricing, and routes them to the team that fixes them. Priority order is set after we audit the account, because the fastest return is sometimes a bid change and sometimes a new main image.
A low ACoS looks like good news, and sometimes hides a shrinking business. Suppress spend far enough and ACoS falls, along with the sales and the rank that spend was protecting. Optimizing to ACoS alone rewards timidity, not growth.
We read performance against a fuller set. ACoS and ROAS show ad efficiency. TACoS, total ad cost as a share of total revenue, shows whether advertising is building the business or just renting sales. Contribution margin shows whether a campaign is actually profitable after the real cost of the product. Organic rank shows whether paid traffic is lifting the listing’s unpaid position.
The goal is not the lowest possible ACoS. It is the most profit your budget can buy while the brand keeps growing.
1. Audit, including the listing. We review campaign structure, wasted spend, search-term reports, and the product pages the ads lead to.
2. Research and rebuild. Keyword and competitor research feeds a campaign restructure organized by product line, margin, and launch stage.
3. Daily management. Bids, budgets, and placements are managed daily. Winning search terms are harvested into new targets, and wasteful ones are excluded.
4. Monthly reporting and a call. You get a report focused on profit impact and a call to review what changed and what comes next.
5. Feed the listing fixes back. Conversion problems the ads expose go to the creative team, improving the return on every click that follows.
Launch accounts and mature accounts are handled on different clocks. A new product needs aggressive discovery spend and daily pruning while the data is thin, so the auto campaigns earn their keyword list fast. An established catalog needs steady defense of the terms that already convert and tight control over the ones that only burn budget. We set that rhythm after the audit, then hold it, because consistency is what turns daily management into compounding gains rather than busywork.
Amazon Sponsored Products is a cost-per-click ad format that promotes individual product listings in Amazon search results and on product detail pages. You pay only when a shopper clicks, and there is no separate platform subscription fee for the ad format itself.
Costs depend on auction-based cost per click, your bids, daily budgets, category competition, and targeting. Management fees vary by account size and scope, so a realistic estimate comes after reviewing your catalog, spend, margins, and goals.
Sponsored Products promotes individual listings to shoppers already searching. Sponsored Brands features your logo, headline, and multiple products to build brand presence. Sponsored Display can re-engage shoppers and place ads on relevant product pages. The right mix depends on your goals and eligibility.
No. Sponsored Products can run without Brand Registry. Sponsored Brands and Sponsored Display generally require Brand Registry, so registration can unlock a broader advertising mix.
Clicks without orders often point to a conversion issue on the listing: weak main images, unclear copy, thin A+ Content, off-market pricing, or limited reviews. We review the campaign and the product page together before simply increasing or lowering bids.
Automatic targeting helps discover relevant search terms and products. Manual targeting gives you control over keywords, match types, and competitor ASINs. Many accounts use both, harvesting proven terms from automatic campaigns into more controlled manual campaigns.
We handle keyword and competitor research, campaign setup and restructuring, targeting, daily bid and budget management, negative keywords, search-term harvesting, rank monitoring, and monthly reporting across Sponsored Products, Sponsored Brands, and Sponsored Display. We also flag listing-conversion issues that limit ad performance.
ACoS is one metric, not the whole goal. We also review TACoS, ROAS, contribution margin, organic rank, and incremental sales to understand whether advertising is profitable and supporting sustainable growth.
Sponsored Products advertising works best alongside listing copywriting and SEO, listing images, and A+ Content. When ads expose a conversion problem, these services help close the gap.
Day-to-day Seller Central management, from catalog and inventory issues to account health, once your products are live.
Listing copy written for the target marketplace's search terms and shoppers, in native English, Spanish, or Portuguese.
A full review of campaign structure, wasted spend and keyword targeting for brands already running ads.
