Top 10 Amazon PPC Experts Worth Following on LinkedIn in 2026

Most PPC advice on LinkedIn repeats the same three tips: negate wasted spend, watch your ACOS, and test broad match. The ten Amazon PPC experts below built agencies, software companies, and podcasts on going past that. This list focuses on the frameworks, tactics, and ideas that make their content worth following, rather than simply ranking them by reputation or follower count.

Here is a list of the top 10 Amazon PPC experts worth following on LinkedIn in 2026 

Amazon PPC Experts selected for their practical PPC strategies, hands-on experience, and contributions to the Amazon advertising industry:

• Mina Elias
• Steven Pope
• Michael Erickson Facchin
• Stephen Noch
• Sam Shah
• Chris Rawlings
• Brent Zahradnik
• Liran Hirschkorn
• Isaac Gross
• Mansour Norouzi

1. Mina Elias: Trivium Group

• Expertise: PPC strategy, bid formulas, TACoS, and Amazon DSP.
• Approach: Uses data-driven campaign structures and practical optimization techniques.
• Best for: Sellers looking for analytical PPC strategies and advanced advertising insights.

Mina Elias trained as a chemical engineer before he ever touched an ad account, and it shows in how this Amazon PPC expert talks about bids. Bid formulas, TACoS math, and campaign structure get treated like equations with inputs and outputs, not vibes.

He built his supplement brand, MMA Nutrition, into a seven-figure business by running his own campaigns first. Trivium Group, the agency he founded afterward, now manages advertising for well over 100 brands, according to the company’s own materials. He also created PPC University, a paid course that walks through campaign setup, bid optimization, and Amazon DSP in more depth than most free content attempts.

He dove head first into AI and reportedly built 54 autonomous agents that now operate Trivium and his clients’ brands, freeing up his team’s time and scaling efficiency.

What makes his LinkedIn worth following: He breaks down actual cost-per-click structures and optimization steps instead of hiding behind “book a call to learn more. ” If you want to see the math, not just hear that math matters, start here.

He also spends more time on Amazon DSP than most educators on this list, and that matters because DSP content is genuinely underserved. Sponsored products get explained a hundred different ways online. Programmatic display that runs off Amazon and retargets shoppers who viewed a listing without buying gets far less coverage, mostly because it’s harder to demo in a single post and requires a bigger budget to test properly.

2. Steven Pope: My Amazon Guy

• Expertise: Amazon PPC, SEO, listing optimization, and campaign strategy.
• Approach: Connects PPC performance with listing health, SEO, broad match, and day-parting.
• Best for: Sellers who want practical Amazon education and comprehensive PPC guidance.

Steven Pope was an investigative journalist before he became one of the more direct Amazon PPC experts on LinkedIn. That background shows up in his content style. Direct, sourced, and unafraid to say when something in the Amazon ecosystem is broken.

My Amazon Guy is a full-service agency he started from his home in 2018. It has since grown into one of the largest independent Amazon shops in the industry, and Pope has published more than 2,200 free YouTube tutorials covering PPC, SEO, catalog troubleshooting, and creative. That volume of free teaching is unusual in an industry where most agencies gate their best material behind a sales call.

His core argument, repeated across most of his content, is that PPC performance is inseparable from SEO and catalog health. Fix a broken listing, and your ad spend gets more efficient automatically. Ignore the listing, and no amount of bid tweaking saves you.

Two specific positions he holds are worth knowing before you follow him. First, he argues broad match Sponsored Products and Sponsored Brands campaigns are underrated and often outperform exact match, which cuts against a lot of conventional PPC advice. Second, he’s a vocal advocate for day-parting, adjusting bids or budgets by time of day rather than running flat schedules, as a lever most sellers ignore entirely.

3. Michael Erickson Facchin: Ad Badger

• Expertise: PPC analytics, bid optimization, campaign diagnostics, and automation.
• Approach: Uses account-level data while keeping human strategy at the center of automation.
• Best for: Sellers interested in PPC analytics, automation, and practical campaign insights.

Michael Erickson Facchin is one of the longer-running Amazon PPC educators on LinkedIn, having hosted The PPC Den since 2017. That’s close to a decade of a weekly show focused on one narrow topic, which makes it one of the longest continuously running podcasts in Amazon advertising specifically, not ecommerce broadly.

He’s the CEO of Ad Badger, a PPC software and services company. Its founding philosophy is simple. Automation should execute a human’s strategy, not replace it. His content backs that up. Posts tend to dig into search query performance data, bid pattern analysis by day of week, and campaign diagnostics pulled from real account data rather than staying at the level of “optimize your bids regularly.”

His brand voice (“I Got 99 Problems But PPC Ain’t One”) is more playful than most of the names on this list. That’s not a knock. It makes his tactical posts, which are genuinely dense, easier to sit through.

One habit worth borrowing directly. He regularly pulls patterns across many client accounts at once, not just one, to spot things like which days of the week consistently produce the cheapest conversions. That kind of aggregate-account analysis is hard to replicate as a solo seller managing one catalog, so treat his posts on it as a shortcut to conclusions you’d otherwise need years of your own data to reach.

4. Stephen Noch: AdLabs

• Expertise: RPC bidding, bid optimization, and placement strategy.
• Approach: Shares transparent bidding logic and focuses on conversion-rate-based optimization.
• Best for: PPC practitioners who want to understand the data and mathematics behind bidding.

Stephen Noch is one of the few Amazon PPC experts who built a company around a single complaint. Most bid-automation tools are black boxes, and PPC managers end up trusting a bidding algorithm they don’t actually understand. He publishes his own logic openly, on LinkedIn, in long posts that walk through the exact formula.

His most useful contribution to the space is probably RPC bidding, revenue per click as the base unit for setting bids instead of guessing from limited conversion data. He also writes clearly about placement optimization arguing that placement adjustments should follow conversion rate, not ACOS, and giving the actual math for making that adjustment.

Individual posts of his draw dozens of comments from other PPC practitioners and agency owners, which is a decent signal that his audience is other people doing the work, not just sellers looking for motivation.

His placement argument is a good example of how specific he gets. Most sellers adjust Top of Search placement bids based on whether ACOS is too high there. Noch’s position is that this is backwards. You should measure the conversion rate lift between placements first, then set the placement adjustment to match that lift, because a placement with a higher ACOS but a proportionally higher conversion rate might still be the more efficient spend.

Despite running the software side now, he’s still hands-on with client work. He personally manages PPC for three brands and uses AdLabs on those accounts daily, which keeps his advice tied to what an ad manager actually deals with day-to-day, not just what looks good in a product demo.

5. Sam Shah: Desverto, Selouse, and The Seller

• Expertise: Amazon PPC, creative optimization, listing strategy, and e-commerce growth.
• Approach: Combines advertising with listing images, A+ Content, conversion optimization, and Amazon AI insights.
• Best for: Brands looking for a complete growth approach that connects PPC, creative, and Amazon’s evolving AI landscape.

Sam Shah runs three connected brands instead of one. Desverto handles Amazon creative and optimization (the agency behind this article); Selouse handles PPC and full-service Amazon and TikTok Shop management; and The Selller is a media and education brand where he publishes on Amazon, TikTok Shop, Shopify, and Walmart, and he explains how Amazon’s AI shift is changing advertising and listings.

He’s based in London now, originally from Peshawar, Pakistan, with 7+ years in Amazon FBA, branding, and advertising, plus the last two focused on TikTok Shop growth. His agencies’ own numbers put the combined work at 1,100+ brands across 4,000+ products in 70+ niches, and Desverto alone has crossed 4,000 completed projects since 2021. Before Desverto and Selouse, he built and exited an earlier agency, Advertising Spire.

What sets him apart from other Amazon PPC experts on this list is the combined lens. Most of the names above specialize in bids, keywords, and account structure. Shah pairs that with listing images and A+ Content design, on the argument that ad spend and the page it lands on have to reinforce each other, or you’re just paying to send traffic to a weak page. He’s also spending more time than most on this list tracking how Amazon’s AI tools, Rufus and Cosmo, are starting to change how ads and listings get evaluated, a topic that’s still thin across most PPC-focused content right now.

Outside the agency work, he’s a visible figure in Pakistan’s growing ecommerce and AI community, connected to events like Indus AI Week and the Peshawar AI Summit. That’s a different kind of reason to follow him than pure tactics. It’s more about who’s building the next generation of Amazon operators in a region that doesn’t get much coverage in this space.

Follow: LinkedIn · The Selller · YouTube

6. Chris Rawlings: Sophie Society

• Expertise: Creative-led PPC, keyword strategy, and Sponsored Display retargeting.
• Approach: Connects PPC performance with ad creative, search intent, and shopper behavior.
• Best for: Brands looking to improve CTR, keyword targeting, and retargeting performance.

Chris Rawlings runs Sophie Society and has publicly stated he’s overseen more than 2,000 Amazon product launches, a figure that’s self-reported but consistent across his own materials and conference bios. He’s also a seven-figure Amazon seller himself, so the advice isn’t coming purely from the agency side.

His differentiator is creative. Where most PPC educators focus on bids and keywords, Rawlings spends real time on the ad image and copy itself, arguing that click-through rate is a creative problem as much as a targeting problem. His “PPC Tree of Potential” framework groups keywords by semantic intent rather than exact match versus broad match, and he’s built a specific Sponsored Display retargeting system around remarketing to shoppers who viewed but didn’t buy.

He’s also been candid in interviews about a separate venture, Juno Launch, that ran into trouble amid changing Amazon review practices. That kind of openness about what didn’t work is rare in this space and worth noting.

His retargeting content specifically covers Sponsored Display’s lookback windows and the difference between remarketing to shoppers who viewed a product versus shoppers who viewed but didn’t purchase, a distinction that changes both your bid strategy and your expected conversion rate. Most sellers set up one generic retargeting campaign and leave it. Rawlings treats it as its own discipline with its own testing process.

7. Brent Zahradnik: AMZ Pathfinder

• Expertise: Amazon DSP, Amazon Marketing Cloud, and advanced advertising.
• Approach: Focuses on expanding beyond Sponsored Products through advanced ad formats and analytics.
• Best for: Established brands ready to explore DSP, AMC, and more sophisticated advertising strategies.

Brent Zahradnik founded AMZ Pathfinder in 2015, which makes him one of the longest-tenured Amazon PPC experts on this list. He was running Amazon ads before Sponsored Brands existed in its current form, and he came into it with a Google Ads background already, which gives his content a cross-platform lens most Amazon-only educators don’t have.

His agency focuses heavily on Amazon DSP and Amazon Marketing Cloud, areas that get far less content coverage than Sponsored Products because they’re harder to explain and slower to show quick wins. If you’re an established brand past the basics and want to understand what AMC data can actually tell you about your customer journey, his content is a reasonable place to start.

He’s a frequent conference speaker at events like the European Seller Conference and Seller Fest Online. He shows up regularly as a podcast guest rather than running his own dedicated show.

His interviews consistently return to one comparison: sponsored products versus DSP, and when a brand should start layering the second on top of the first. He’s also fielded questions on geographic ad targeting for location-based businesses, a niche use case most PPC content skips entirely.

8. Liran Hirschkorn: Incrementum Digital

• Expertise: PPC strategy, marketing psychology, storefronts, and cross-channel advertising.
• Approach: Connects advertising with shopper psychology, search intent, and off-Amazon brand building.
• Best for: Brands looking to combine Amazon PPC with broader e-commerce and cross-channel strategies.

Liran Hirschkorn didn’t start in e-commerce. He built and sold an online life insurance business in 2014, then moved into Amazon private label, scaled two seven-figure brands, and eventually founded Incrementum Digital after sellers kept asking him for PPC help.

His content leans more toward marketing psychology than pure bid mechanics; expect posts breaking down why a specific ad creative works from a persuasion-principles standpoint, alongside more conventional Sponsored Brands and storefront strategy. He’s also pushed the conversation past Amazon-only advertising, writing about Walmart Connect, TikTok Shop, and how off-Amazon brand building (a viral collab, a TikTok moment) shows up in branded search and Amazon conversion rates.

One thing worth knowing before you follow both: Mansour Norouzi, later in this list, is also a partner at Incrementum Digital. You’re not getting two unconnected agencies here; you’re getting two people from the same shop with different specialties.

A specific idea of his worth stealing: mapping sponsored brand and storefront pages to actual search intent. If a shopper searches “protein powder,” Hirschkorn’s argument is that the ad should send them to a storefront page built around protein powder specifically, not a generic homepage, because the storefront is the one place a brand can control the shopping experience without a competitor’s ad sitting next to it.

9. Isaac Gross: IG PPC

• Expertise: Manual PPC management, account audits, and campaign optimization.
• Approach: Uses hands-on account reviews to analyze placements, keywords, match types, and spending.
• Best for: Sellers who prefer detailed manual PPC management over fully automated approaches.

Isaac Gross built IG PPC around a position that puts him directly at odds with most of the automation tools now flooding the market: manual, weekly, hands-on account management, done by US-based account managers who don’t outsource the work.

He entered e-commerce in 2015 and founded his agency in 2019. His content is heavy on live account audits, walking through ad spend by placement, zero-sales keywords, and match-type usage in a way that’s genuinely instructional rather than promotional. His agency’s own materials put managed annual Amazon sales in the billions, though the exact figure varies by source and shouldn’t be treated as independently audited.

If you’re skeptical of “set it and forget it” bid tools and want to see what a genuinely manual process looks like account by account, his audits are worth watching in full rather than skimming the highlights. It’s a similar philosophy to how we approach Amazon PPC audits for our own clients, and it’s why we think manual-first Amazon PPC experts like Gross are worth following even as automation tools multiply.

His content also covers Prime Day and shipping-related PPC issues specifically, including how fulfillment delays and shipping performance quietly drag down ad efficiency even when the campaigns themselves are set up correctly, a connection most PPC-only content never makes.

10. Mansour Norouzi: Incrementum Digital

• Expertise: Amazon Marketing Cloud, analytics, Search Query Performance, and advanced advertising.
• Approach: Uses data and customer-journey analysis to evaluate advertising performance across multiple touchpoints.
• Best for: Data-focused PPC managers looking for advanced analytics, frameworks, and practical tools.

Mansour Norouzi trained as a civil engineer before moving into Amazon advertising, and his content has the structural, load-bearing logic you’d expect from that background. He’s a partner at Incrementum Digital, the same agency Liran Hirschkorn leads, focused specifically on Amazon Marketing Cloud and advanced analytics.

His most tangible contribution to the community is a free Search Query Performance analyzer template that he built and distributed on LinkedIn. One post about it reportedly drew hundreds of comments, which is a real signal of practical demand, not just engagement-bait numbers. He teaches AMC as a way to trace the actual customer journey across touchpoints, not just report last-click attribution, then apply that to which ad type (Sponsored Products, Brands, or Display) makes sense at each stage.

His content is more technical and less personality-driven than most on this list. If you want frameworks and templates over war stories, he’s the one to follow.

He also writes about Brand Metrics and Brand Tailored Promotions, two newer Amazon reporting tools that let brands see market share and shopper counts at the category level, then build targeted promotions around specific audience segments like cart abandoners or lookalikes of high-value customers. Most sellers haven’t touched these tools yet, mostly because Amazon doesn’t explain them well in its own documentation, which is exactly the kind of gap Amazon PPC experts like Norouzi get paid to close.

Amazon Advertising Thought Leaders at a Glance 

Here’s how the ten stack up as Amazon PPC educators in 2026, by specialty and who each is best suited for 

Where to go from here

Pick one framework from this list of Amazon PPC experts, not all ten, and test it on a single campaign for two weeks before deciding if it’s worth rolling out further. If you’d rather have someone else run that test, Selouse offers a free PPC account audit that shows exactly where your current spend is leaking before you commit to anything.